AI Granny 智勝騙子並解決 3 個技術擔憂
O2 在“Swerve the Scammers”活動中推出了“AI Daisy”，以浪費騙子的時間。如果騙子都忙着跟AI奶奶說話，哪有時間去騙真人呢？黛西的工作似乎是與詐騙者進行長時間、毫無意義的對話，讓他們忙碌起來。她強調，“親愛的，讓我們面對現實吧，我有足夠的時間。”該公司還鼓勵人們舉報詐騙號碼，以幫助黛西dent更多詐騙者。
黛西在廣告中還說道：“騙子們，你們好。我是你最可怕的噩夢。”
地獄沒有像被騙的人工智能奶奶那樣憤怒。觀看黛西浪費詐騙者的時間，這樣他們就無法欺騙您。
👉舉報欺詐電話和短信至7726 pic.twitter.com/hkNMDqG87b
— O2 (@O2) 2024 年 11 月 15 日
Jim Browning, often known for exposing scammers on his YouTube channel, was also involved in training AI Daisy. In a conversation with Sky News, he explains that the AI was trained using real recordings of scam calls, many of which come from his YouTube videos. Browning also revealed that he spent years recording and learning from scammers to understand their techniques. According to the virtual vigilante, Daisy makes scammers waste their time and resources, potentially making scamming less profitable.
AI is a double-edged sword
Emerging technology is coming to people’s rescue when a part of it is making scamming simpler. As per a report by Truecaller, scammers impacted 56.2 million US adults in 2023 alone. On average, 1 in 4 people reportedly lost $452. The report also finds that senior citizens are targeted frequently when compared to young adults but the latter are at a higher risk of being scammed.
Influencer Amy Hart, who has worked in the AI Daisy commercial, said, “I know first-hand just how sophisticated nasty fraudsters can be,” Meanwhile, Shelly Palmer, CEO of employment agency Palmer Group, wishes he had thought of the idea. Despite being excited about the idea, the executive warned that voice cloning is a risky technology because scammers could use it to impersonate people. He suggests families use a “safe word or phrase” to verify identities over calls that make unusual requests.
Based on reports, AI voice cloning and deepfake technology are next to real when it comes to impersonating real people. Sift’s safety team revealed in a blog that AI analyzes data to identify potential victims and their vulnerabilities. Once they have a target, scammers manipulate using emotional triggers and stories to loot funds. O2’s Daisy is a countermeasure to using AI to scam people. As a result, AI Granny Daisy is not just outsmarting scammers, she has tackled 3 major tech concerns.
First, AI voice cloning raises privacy risks as scammers can now impersonate real people. Daisy manages to flips the script. Second, critics have questioned the ethical implications of AI in a society. The campaign has a positive purpose and explains the need for responsible AI use. Lastly, AI’s impact on human jobs tops every conversation. In 2024, AI Daisy is handling a task that once required human intervention. While AI has reduced human interaction in customer service, several analysts still call it an overestimation.
That said, AI Virgin Media O2 says it has “invested heavily” to fight fraud as Daisy has reportedly managed to keep dodgy callers occupied for 40 minutes at once.
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