AI Granny 智胜骗子并解决 3 个技术担忧
O2 在“Swerve the Scammers”活动中推出了“AI Daisy”，以浪费骗子的时间。如果骗子都忙着跟AI奶奶说话，哪有时间去骗真人呢？黛西的工作似乎是与诈骗者进行长时间、毫无意义的对话，让他们忙碌起来。她强调，“亲爱的，让我们面对现实吧，我有足够的时间。”该公司还鼓励人们举报诈骗号码，以帮助黛西dent更多诈骗者。
黛西在广告中还说道：“骗子们，你们好。我是你最可怕的噩梦。”
地狱没有像被骗的人工智能奶奶那样愤怒。观看黛西浪费诈骗者的时间，这样他们就无法欺骗您。
👉举报欺诈电话和短信至7726 pic.twitter.com/hkNMDqG87b
— O2 (@O2) 2024 年 11 月 15 日
Jim Browning, often known for exposing scammers on his YouTube channel, was also involved in training AI Daisy. In a conversation with Sky News, he explains that the AI was trained using real recordings of scam calls, many of which come from his YouTube videos. Browning also revealed that he spent years recording and learning from scammers to understand their techniques. According to the virtual vigilante, Daisy makes scammers waste their time and resources, potentially making scamming less profitable.
AI is a double-edged sword
Emerging technology is coming to people’s rescue when a part of it is making scamming simpler. As per a report by Truecaller, scammers impacted 56.2 million US adults in 2023 alone. On average, 1 in 4 people reportedly lost $452. The report also finds that senior citizens are targeted frequently when compared to young adults but the latter are at a higher risk of being scammed.
Influencer Amy Hart, who has worked in the AI Daisy commercial, said, “I know first-hand just how sophisticated nasty fraudsters can be,” Meanwhile, Shelly Palmer, CEO of employment agency Palmer Group, wishes he had thought of the idea. Despite being excited about the idea, the executive warned that voice cloning is a risky technology because scammers could use it to impersonate people. He suggests families use a “safe word or phrase” to verify identities over calls that make unusual requests.
Based on reports, AI voice cloning and deepfake technology are next to real when it comes to impersonating real people. Sift’s safety team revealed in a blog that AI analyzes data to identify potential victims and their vulnerabilities. Once they have a target, scammers manipulate using emotional triggers and stories to loot funds. O2’s Daisy is a countermeasure to using AI to scam people. As a result, AI Granny Daisy is not just outsmarting scammers, she has tackled 3 major tech concerns.
First, AI voice cloning raises privacy risks as scammers can now impersonate real people. Daisy manages to flips the script. Second, critics have questioned the ethical implications of AI in a society. The campaign has a positive purpose and explains the need for responsible AI use. Lastly, AI’s impact on human jobs tops every conversation. In 2024, AI Daisy is handling a task that once required human intervention. While AI has reduced human interaction in customer service, several analysts still call it an overestimation.
That said, AI Virgin Media O2 says it has “invested heavily” to fight fraud as Daisy has reportedly managed to keep dodgy callers occupied for 40 minutes at once.
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