Ripple omits CBDCs in new website design, aligns with Trump executive order

Popular cryptocurrency token issuer Ripple has unveiled a revamped version of its website, sparking a reaction with the omission of Central Bank Digital Currencies (CBDCs) that used to be on the platform.

The company’s announcement on the blogging website X talked about a new look on its products, websites, and socials as it commits to building for the future. “We have a new look in our products, on our website, and right here on social. We’re building for the next chapter with the vision that continues to drive us — the Internet of Value and transforming the way you move value around the world,” Ripple said.

We have a new look in our products, on our website, and right here on social.

We're building for the next chapter with the vision that continues to drive us — the Internet of Value and transforming the way you move value around the world.

➡️ https://t.co/cG4F8wiggi pic.twitter.com/eaIoza86YK

— Ripple (@Ripple) February 14, 2025

Ripple omits CBDC in website revamp

Ripple’s announcement caught the attention of the crypto community, with its supporters hailing the redesign, while others discussed its decision to adopt the “Internet of value” tagline at length. While some of the community members had good words for the design, others poked holes into it, talking about the color choice and some other inconsequential details.

Meanwhile, a detail on the revamped website caught the eye of the crypto community and XRP enthusiast, WrathofKahneman. According to his post on X, he pointed out some changes, highlighting the most important, the omission of CBDCs on the website. Aside from CBDCs not being on the website, he mentioned that the platform listed no new customers, with the website now having its investments.

In his post, he asked if the omission of CBDCs was a result of US p/r. However, other members of the community were quick to correct his assumptions, noting that an official working on the CBDCs mentioned that Ripple can no longer work on it as it constitutes a conflict of interest. However, the post did little to answer the question of whether Ripple has abandoned its CBDC initiatives or keeping a low profile because of the United States’ stance on the assets.

Trump’s executive order and Ripple’s broader plans

While the website revamp aligns with the platform’s broader plans, the removal of the CBDC section has caused quite a stir because of the company’s previous history. Another perspective discussed was the executive order on the ban on CBDCs signed by United States President Donald Trump.

While the company remains embroiled in a legal tussle with the Securities and Exchange Commission (SEC), some see this move as a means to not attract controversies.

However, it remains to be seen what steps the company decides to take in the coming years after partaking in several CBDC pilots over the last few years. Aside from launching its CBDC platform for the Development of CBDCs and Stablecoins in 2023, the platform was involved in CBDC pilots in countries like Montenegro, Bhutan, Palau, and Colombia.

On the other hand, the company’s enterprise-grade solution, Ripple Custody has continued to gain momentum in the financial market. The solution, which is offered across the largest global financial markets, has seen a 250% year-over-year increase in new user growth. The solution offers XRP Ledger tokenization features that allow businesses to tokenize and manage a wide range of digital assets.

Aside from managing the assets, the solution also provides the companies with tools that will help them facilitate the issuance of the tokens, with secure transfers from its platform. Ripple announced a partnership with Portuguese currency exchange provider Unicambio. The partnership will help the currency exchange provider support cross-border payments between Portugal and Brazil, leveraging Ripple Payments to carry out the transfers.

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