xAI เตรียมเปิดตัว Chatbot Grok ที่ชาญฉลาดยิ่งขึ้นบน X
xAI สตาร์ทอัพด้านปัญญาประดิษฐ์ที่นำโดย Elon Musk ได้ประกาศการอัปเดตที่สำคัญสำหรับแชทบอทหลัก Grok และข้อเสนอ AI อื่นๆ ซึ่งส่งสัญญาณถึงแรงผลักดันของบริษัทในการขยายขอบเขตการดำเนินงานในอุตสาหกรรม AI
ในวันที่ 13 ธันวาคม บริษัทเปิดเผยว่าได้เริ่มเปิดตัวรุ่นแชทบอท Grok 2 เวอร์ชันอัปเกรดสำหรับผู้ใช้บน X ซึ่งเป็นแพลตฟอร์มโซเชียลมีเดียที่ก่อนหน้านี้รู้จักกันในชื่อ Twitter ซึ่ง Musk เป็นเจ้าของด้วย
ตามรายงานจาก TechCrunch Grok ที่ปรับปรุงแล้วนั้น “เร็วกว่ารุ่นก่อนถึงสามเท่า” และมี “ความแม่นยำที่ดีขึ้น การปฏิบัติตามคำสั่ง และความสามารถหลายภาษา”
X ได้รับโมเดล Grok ที่เร็วขึ้นและ 'ปุ่ม Grok' ใหม่ https://t.co/QZCKleQagD
— TechCrunch (@TechCrunch) 14 ธันวาคม 2024
Grok leverages the X platform to deliver real-time insights by integrating web search and citations. These features allow the AI model to draw from posts on X and broader internet sources, providing timely and context-rich responses to user queries.
The chatbot will also reportedly integrate a new “Grok button” on X, which aims to help users explore trending discussions, gain deeper insights into current events, and find relevant context.
Grok AI announces API changes
In addition to the consumer-facing updates, xAI announced major changes to its enterprise API. Two new Grok models have been introduced, featuring improved efficiency and enhanced multilingual capabilities.
As a result, the company has reduced pricing for API usage, slashing input token costs from $5 to $2 per million tokens and output token costs from $15 to $10 per million tokens. Each token corresponds to approximately four characters of text.
The upgraded API will also soon include xAI’s image generation model, Aurora. Aurora debuted on X this month as part of the Grok chatbot experience. It offers users a largely unfiltered image-generation capability, further expanding xAI’s creative tools.
xAI launched its API back in August, fulfilling a promise to make its generative AI capabilities available to developers. Currently, the API is in a relatively basic stage, featuring a single model, “grok-beta.”
The initial offering is priced at $5 per million input tokens, equivalent to approximately 750,000 words, and $15 per million output tokens. Tokens represent units of raw data, such as the syllables “fan,” “tas,” and “tic” in the word “fantastic.”
On December 6, X announced that users no longer need to subscribe to X Premium to access Grok. Instead, the platform introduced a freemium model, granting all users ten free chatbot prompts every two hours.
Asked @Grok to draw a picture of @GaryGensler. Very flattering, I think!
https://t.co/NJnAj1nKIS
— Elon Musk (@elonmusk) December 12, 2024
Freemium X users can also generate up to ten images in the same period, though they are limited to analyzing three images per day unless they subscribe. This move marks a shift from Grok’s earlier availability, which was restricted to X Premium subscribers paying $8 per month or $84 annually.
Integration with X and the broader AI Ecosystem
Grok’s updates outline its developer’s xAI strategy of leveraging the X platform’s social media ecosystem to enhance its AI capabilities.
The AI model draws its info from real-time data and user-generated content on X to differentiate itself from traditional chatbots that rely solely on pre-trained datasets. This integration positions Grok as a dynamic tool for navigating and understanding live events, trending topics, and nuanced discussions.
Moreover, Aurora complements Grok by enabling users to create visual content. Its upcoming inclusion in the API echoes xAI’s commitment to offering a comprehensive suite of AI tools that cater to diverse user needs, from textual analysis to creative design.
xAI’s recent updates place it in direct competition with established players like OpenAI and Anthropic. The introduction of multilingual capabilities and efficiency gains could help position Grok as a viable alternative to competitors like ChatGPT and Claude. The pricing adjustments for API usage reflect xAI’s commitment to attracting enterprise customers who seek cost-effective solutions.
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