Relatório Coinwire: 76% dos influenciadores de criptografia no X promoveram Memecoins que agora retornaram a zero
A pesquisa da Coinwire revelou que mais de 76% dos influenciadores da plataforma X promoveram memecoins que agora estão extintos. De acordo com o relatório, apenas 1% dos memecoins em xelins aumentaram 10 vezes em valor e 80% deles caíram mais de 70% na semana passada.
A Coinglass analisou o desempenho de mais de 1.500 memecoins promovidos por 377 influenciadores, cada um com aproximadamente 10 mil seguidores ou mais, para chegar à “verdade preocupante”. Afirmou que os memecoins eram considerados mortos se o seu valor diminuísse 90% desde o seu lançamento inicial.
Influenciadores do Twitter vendem memecoins mortos em fraudes criptográficas
KOLs pagos: como os influenciadores do Twitter promovem tokens mortos e lucram enquanto você perde
1/ O hype em torno dos memecoins esconde uma dura realidade: 76% dos influenciadores promovem tokens mortos e 86% dos memecoins perdem 90% do seu valor em apenas 3 meses.
Vamos mergulhar nos dados. 🧵
2/ Isto… pic.twitter.com/CCy6Tnc7pt
— Keto (@keto_studio) 25 de novembro de 2024
The Coinwire research used Dune Analytics data to gather information on 1,567 meme tokens. The study considered coins that X influencers had promoted over the past three months. The final results revealed that two out of three influencer-promoted memecoins were now worthless, as nearly 86% of them had lost over 90% of their value in three months.
Essentially, 80% of the promoted memecoins lost over 70% of their value in a week, 90% of them lost 80% in a month, and 86% of them experienced a 10x value drop in three months. The report showed that achieving 10x gains with influencer-backed memecoins was nearly impossible as only 1% of influencers promoted a memecoin that gained 10x. It also revealed that only 3% of memecoins promoted by influencers ever reached a 10x increase.
Coinwire research claimed that a large proportion of influencer-driven promotions were setting up crypto investors for failure. The report added that the influencers misled new investors who jumped into the projects without understanding the risks. The data indicated that most investors often lost significantly within weeks of investing, highlighting a pattern of volatility and instability of influencer-backed memecoins.
Research correlates influencer follower count to performance
According to the report, the larger the influencers following, the lower the performance of the memecoins they promoted. The report revealed that influencers with over 200K followers had the worst performance. The report highlighted that the meme coin promotions brought about 39% negative returns after a week and 89% negative returns after three months.
On the flip side, influencers with less than 50K followers had better outcomes, with 25% positive returns after a week. It also showed that their promotions eventually brought over 141% positive returns after three months.
The data suggested that smaller influencers had slightly more genuine promotion practices. It also concluded that larger influencers prioritized financial incentives over the quality of the projects they endorsed. The report showed that influencers earned an average of $399 per promotional tweet, with each post receiving over 15K views. Influencers notably benefited financially from promoting meme coins while investors often faced losses, highlighted the report.
The figures shared highlighted the incentive structure that drove influencers to promote even the ‘most questionable projects.’ For the influencers, the financial benefits were clear, while the consequences for the audiences were not. The researchers noted that the results could be far worse than reported since they were not able to crawl deleted promotional tweets. They added that numerous influencers had taken down most of the promotional tweets that had brought negative results for their followers.
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