Stock-Split Watch: Is Alphabet Next?

Source The Motley Fool

Companies clearly love to see their stocks soar. But one potential problem is when the stock reaches such a high level that it actually becomes difficult for some investors to access it -- or when the stock "looks expensive" at a particular level even if valuation shows it's reasonably priced. The great news is companies have an easy way of managing the situation, and announcing this particular move usually gets investors pretty pumped up.

I'm talking about the stock split. It's something many high-flying technology companies have used to bring their shares back to Earth in recent years, from Nvidia to Broadcom. And the good news is if after a stock split the stock surges again, the company can launch other splits as needed -- so this isn't just a once-in-a-blue-moon maneuver.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More »

And that means as we look for the next stock split company, we can consider players that already completed such operations in recent years. A great example is Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), which split its stock back in 2022 and has since seen the shares climb more than 40%. Is the tech powerhouse ripe for another split? Let's find out.

Two people look at something on a computer at home.

Image source: Getty Images.

More shares for current holders

So, first, a quick note on how a stock split works. A company issues additional shares to current holders, but the total value of their holdings doesn't change. Instead, only the price of each individual share drops. The number of shares holders receive depends on the ratio of the split -- for example, in a 10-for-1 stock split, you get 10 shares for every one you already own. And the new share price depends on the closing price of the stock on the day before the operation.

Investors like stock splits because they make certain stocks more accessible to a broader range of investors -- and the move shows a company is optimistic its stock has what it takes to roar higher again. But it's important to keep in mind that a split itself isn't a catalyst for stock performance, and it isn't a reason to buy or sell a particular stock. So you wouldn't buy XYZ company just because it's launching a split, but instead because it has a great earnings track record and exciting future prospects.

Now let's consider Alphabet. Back in 2022, when it last split its stock, the company was most known for its Google Search platform -- and it still is. Google Search is the most popular search engine worldwide, and advertising across Google drives Alphabet's billion-dollar revenue. But today Alphabet also is gaining ground in another area -- and it's an area that could supercharge growth in the years to come. And this is artificial intelligence (AI), a market forecast to surpass $1 trillion just a few years from now.

Alphabet and AI

Alphabet has developed its own large language model (LLM), Gemini, that it's used across its business -- from helping search generate better results to helping advertisers on the platform fine-tune their campaigns. And Alphabet sells AI tools to others -- everything from top AI chips to complete AI systems -- through its Google Cloud business. Due to the great desire of companies to get in on AI, Google Cloud has seen strong demand in recent quarters. And that's prompted the company to reinforce investing to support its AI growth, with the intention to spend $75 billion this year alone.

All of this means Alphabet could be heading for a big wave of growth over the next few years as customers use its AI products and services to develop their projects and apply AI to their businesses.

So, investors who buy Alphabet shares gain access to this newish growth driver of AI plus Alphabet's impressive track record of earnings growth, built through years of leadership in the search market.

Is now the right time for a stock split?

Could now be a good time for Alphabet to launch a split? The company has completed three splits in the past, showing it's open to such operations, and as mentioned, since the last split, the stock has climbed in the double-digits.

Still, in recent weeks, Alphabet, like many other tech stocks, has lost some momentum. Investors' concerns about the economy ahead has put pressure on growth stocks, and that's left Alphabet trading just under $160 a share -- a price that doesn't put it out of reach for many investors. It's also important to note that the stock trades at much lower levels than it did prior to its previous splits -- on those occasions it traded at more than $500 a share and even into the thousands of dollars.

So, while the economy preoccupies investors and hurts their appetite for tech stocks and as Alphabet remains around current levels, I wouldn't expect the company to be next on the stock split list.

Should you invest $1,000 in Alphabet right now?

Before you buy stock in Alphabet, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Alphabet wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $676,774!*

Stock Advisor provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month. The Stock Advisor service has more than quadrupled the return of S&P 500 since 2002*. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.

See the 10 stocks »

*Stock Advisor returns as of April 1, 2025

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Adria Cimino has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet and Nvidia. The Motley Fool recommends Broadcom. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Ripple (XRP) Price Sees a Surge, Solana Targets $600 in 2025 as Investors Increase Focus on New AltcoinThe cryptocurrency market is showing renewed momentum as Ripple (XRP) experiences a significant price surge, and Solana (SOL) sets its sights on a bold $600 target by 2025. Meanwhile, a rising altcoin, Lightchain AI, is capturing investor attention with its innovative ecosystem and strong presale performance, making it a compelling choice for forward-looking investors. Ripple […]
Author  Cryptopolitan
Jan 15, Wed
The cryptocurrency market is showing renewed momentum as Ripple (XRP) experiences a significant price surge, and Solana (SOL) sets its sights on a bold $600 target by 2025. Meanwhile, a rising altcoin, Lightchain AI, is capturing investor attention with its innovative ecosystem and strong presale performance, making it a compelling choice for forward-looking investors. Ripple […]
placeholder
EUR/USD strengthens on fresh escalation in US-China trade warEUR/USD advances to near 1.1050 in Wednesday’s European session. The major currency pair remains firm as the US Dollar (USD) stays under pressure on the brewing trade war between the United States (US) and China.
Author  FXStreet
20 hours ago
EUR/USD advances to near 1.1050 in Wednesday’s European session. The major currency pair remains firm as the US Dollar (USD) stays under pressure on the brewing trade war between the United States (US) and China.
placeholder
Ethereum Price Forecast: Trump's tariff pause lifts ETH as SEC approves options trading on ETH ETFEthereum (ETH) gained 13% on Wednesday after President Trump announced a 90-day tariff pause on 75 countries. Following the announcement, the Securities and Exchange Commission (SEC) approved Fidelity, BlackRock, Bitwise and Grayscale applications to allow options trading on their spot Ether ETFs.
Author  FXStreet
6 hours ago
Ethereum (ETH) gained 13% on Wednesday after President Trump announced a 90-day tariff pause on 75 countries. Following the announcement, the Securities and Exchange Commission (SEC) approved Fidelity, BlackRock, Bitwise and Grayscale applications to allow options trading on their spot Ether ETFs.
placeholder
Bitcoin On The Brink As Trump Tariffs Shatter Bond MarketThe bond market, often regarded as the bedrock of global financial stability, is showing signs of severe strain, with market participants on X sounding the alarm over what many are calling a
Author  NewsBTC
6 hours ago
The bond market, often regarded as the bedrock of global financial stability, is showing signs of severe strain, with market participants on X sounding the alarm over what many are calling a
placeholder
Bitcoin Price Crash: Crypto Analyst Reveals What Would Reject Current Bearish HypothesisSince Bitcoin failed to hold above the $100,000 psychological barrier earlier this year, its bullish momentum has gradually unraveled. The pullback has deepened over the past two months, with Bitcoin
Author  FXStreet
5 hours ago
Since Bitcoin failed to hold above the $100,000 psychological barrier earlier this year, its bullish momentum has gradually unraveled. The pullback has deepened over the past two months, with Bitcoin
goTop
quote