GoodRx (GDRX) Q4 2024 Earnings Call Transcript

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GoodRx (NASDAQ: GDRX)
Q4 2024 Earnings Call
Feb 27, 2025, 8:00 a.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Ladies and gentlemen, thank you for standing by, and welcome to the GoodRx fourth-quarter and full-year 2024 earnings call. As a reminder, today's call is being recorded. I would now like to introduce your host for today's call, Aubrey Reynolds, director of investor relations. Ms.

Reynolds, you may begin.

Aubrey Reynolds -- Director, Investor Relations

Thank you, Operator. Good morning, everyone, and welcome to GoodRx's earnings conference call for the fourth-quarter and full-year 2024. Joining me today are Wendy Barnes, our chief executive officer; and Chris McGinnis, our chief financial officer. Before we begin, I'd like to remind everyone that this call will contain forward-looking statements.

All statements made on this call that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation, statements regarding management's plans, strategies, goals and objectives, our market opportunity, our anticipated financial performance, underlying trends in our business and industry, including ongoing changes in the pharmacy ecosystem, our value proposition, our long-term growth prospects, our direct and hybrid contracting approach, collaborations and partnerships with third-parties, including our point-of-sale cash programs and our integrated savings program, our e-commerce strategy, and our capital allocation priorities. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties, and other important factors. These factors including the factors discussed in the Risk Factor section of our Annual Report on Form 10-K for the year-ended December 31st, 2024, and our other financial filings with the Securities and Exchange Commission could cause actual results, performance, or achievements to differ materially from those expressed or implied by the forward-looking statements made on this call. Any such forward-looking statements represents management's estimates as of the date of this call, and we disclaim any obligation to update these statements even if subsequent events cause our views to change.

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In addition, we will be referencing certain non-GAAP metrics in today's remarks. We have reconciled each non-GAAP metric to the nearest GAAP metric in the company's earnings press release, which can be found in the overview page of our Investor Relations website at investors.goodrx.com. I'd also like to remind everyone that a replay of this call will become available there shortly as well. With that, I'll turn it over to Wendy.

Wendy Barnes -- President and Chief Executive Officer

Thank you, Aubrey, and thanks to everyone joining us today. I would first like to share my excitement about joining GoodRx at such a pivotal time for both the company and healthcare system as a whole. I've spent the last 30 years in the pharmacy and medical benefit industry, most recently at RxBenefits, Express Scripts, and Rite Aid, working across almost every aspect of the drug supply chain. So I understand where there can be friction and opportunity.

I have also spent the last 30 years building strong relationships with colleagues, clients, and other business partners who represent a network of key leaders across healthcare. Leveraging my background and deep relationships with these leaders, my goal is to help GoodRx accelerate its ability to solve the very pain points that consumers currently face in getting medication. It is a privilege to take on this role. I'm excited and optimistic about the opportunities we have to help make access to healthcare convenient and more affordable to millions of Americans.

On today's call, I would like to highlight my focus for the first two months as CEO, progress we've seen in the business and my initial thoughts on where we have the greatest opportunities. Then Chris, our newly appointed CFO, will take you through the Q4 financials, which are substantially in line with our expectations and guidance. My priorities over these first two months have centered around two principal actions. First, understanding our business capabilities, opportunities and people; and second, committing substantial time to personally meet with our partners across the pharmacy ecosystem to understand how we can best leverage our capabilities to drive innovation and success.

Regarding the first point, after conducting comprehensive reviews with our internal leaders, I'm deeply impressed by the level of expertise and strategic thinking throughout the company. Regarding the second point, my principal action has been meeting with industry leaders and business partners across pharmacy benefit managers, retail pharmacies, pharma manufacturers, and healthcare professionals. During these meetings, I focused on identifying ways to enhance the prescription experience for consumers and healthcare professionals, recognizing that each constituent has distinct needs. With pharmacies, it is enhancing and aligning more economic value and meaningful technological innovation.

With pharma manufacturers, it is building on our momentum through optimized patient access solutions for all brand medications that target both our consumer and healthcare professional audiences. For our consumers, we are making it easier to save both within and outside the insurance benefit. And for our healthcare professionals, it is investing in tools to improve their workflows, reinforcing GoodRx as a seamless and essential part of the caregiving experience. The value proposition is clear.

GoodRx makes it easy for people to save time and money when filling medications, complementing insurance by filling in the inevitable and growing coverage gaps and friction points of plan design. Consumers and partners trust us to deliver affordability, clarity, and simplicity. That is why nearly 30 million consumers and over 1 million healthcare professionals used GoodRx in 2024. Our reach proves that medication cost and access are a universal challenge regardless of income or insurance coverage.

I've seen this firsthand. My father-in-law, a retired research scientist and college professor had great insurance and his medications were seldom more than a $15 co-pay. When he was forced to change insurance providers, Medications that were once $15 are now multiples higher, with one nearing $400, thanks to our strong brand awareness. His providers referred him to GoodRx, which he now uses for multiple prescriptions, saving over 90% for the most costly one.

My in-laws experience highlights a broader truth. GoodRx is an indispensable complement to anyone's insurance. The system needs a better model, one that benefits consumers, healthcare professionals, and the most challenged parts of the ecosystem. This is where GoodRx comes in.

We reduce friction; improve access and make saving on medications simple. In a world where potential regulatory changes center on transparency and lower prices, we believe, we will be operating in a favorable environment to make it easier to benefit from and access more affordable options. The opportunities ahead are substantial, and I'm excited to lead GoodRx as we grow and expand our impact. Now let's dive into our prescription marketplace and manufacture solutions offerings.

Our solutions in the prescription marketplace have never been more needed, which is reflected in the company's scale and growing market share. In 2024, almost 30 million consumers used GoodRx. That's almost 5 million more than 2023, saving nearly $17 billion on their medication. Our share of the prescription discount segment grew 3% year over year in the fourth quarter, reinforcing our position as the leading platform for medication savings.

GoodRx partners closely with pharmacies to help solve challenges they face around lower reimbursement, rising store costs, and technological innovation and we're driving real results. We estimate that our partner pharmacy's profitability in our book of business was up over 20% per script in January 2025 compared to the same period in 2024. And this is not coming at the expense of GoodRx's aligned economics but through a combination of cost plus reimbursement, pricing partnership, and brand drug solutions. As an example, deep engagement with one major retailer on pricing has driven over $20 million of estimated incremental annual margin for them, while also contributing incremental GoodRx prescription transaction revenue.

Our value proposition to retail is frankly stronger than I originally thought from the outside looking in. In terms of opportunity, GoodRx has technological capabilities that I believe can significantly enhance and streamline the pharmacy experience, reducing pharmacy labor costs, improving workflows, and delivering an engaging digital consumer experience. Now, pivoting to our integrated savings program, or ISP, which provides consumers with a seamlessly integrated complement to their health insurance. ISP primarily works on cover generics today, but we are working to expand that to non-covered brands through our ISP wrap program.

Given 28% of new brand prescriptions are never filled, ISP wrap helps bridge coverage gaps, creating a win-win for consumers, healthcare professionals, pharmacy benefit managers and pharma manufacturers. I have a deep understanding of PBM economics and in turn of the clients and consumers we mutually serve. Sophisticated clients are already demanding an integrated, funded and cash benefit experience, where consumers, pharmacists, and prescribers are no longer left to solve those gaps on their own. We believe integrating GoodRx is the answer and I am taking this message to the top of every payer, broker, and coalition with whom I already have a relationship.

Now pivoting to our manufacturer solutions offering, GoodRx is more than just a place to advertise brand medication. We are becoming the starting point for brand medication access. The brand drug ecosystem is full of inefficiencies, rising gross-to-net costs for pharma manufacturers, lower reimbursements for pharmacies, reduced coverage for consumers, and many medications are administratively burdensome for healthcare professionals to confidently prescribe. We have grown the number of brands we work with from 150 in 2023 to over 200 in 2024 and plan on continuing this growth in the coming months and years.

We help pharma manufacturers serve more patients and grow their revenue through three main avenues: integrated access solutions, brand point of sale discount programs, and our e-commerce solution. Let's hit each of these. First, our integrated access solutions, we service pharma manufacturers co-pay and patient support programs directly on GoodRx's brand drug price page, which has 5 to 10x the traffic of a typical brand affordability website. This allows high volumes of qualified consumers to download a co-pay card or enroll in patient support programs.

Second, our brand point of sale discount programs generate clear and affordable cash prices for brand medications. We ended the year with 78 signed brands, nearly three times the number we began with in 2024. Growing our brand point of sale discount program footprint is a key priority and we have clear opportunities across the spectrum including new brands, mature brands, and even those who've lost exclusivity. We are enthusiastic about the progress of these critical solutions and see their potential to be a major growth driver.

Third, on our last earnings call, we talked about our e-commerce infrastructure that we launched with Opill, the first over-the-counter birth control pill, marking our entry into an incremental addressable market. Our e-commerce capability was built to allow pharmaceutical brands to seamlessly integrate their direct to patient flows into the GoodRx platform. Whether it is a virtual healthcare professional visit, prescription fulfillment, and home delivery, or scheduling vaccinations at the pharmacy of their choice and there's much more we can do here. Overall, we believe this shift from media-based partnerships to an integrated platform partnership with top pharma manufacturers allows us to secure better terms across a broader set of solutions.

One clear example from Pfizer is its launch of a GoodRx point of sale cash price for its entire portfolio of menopause hormone therapies on our platform last October. We saw not only a significant increase in prescriptions filled but also a large number of new to brand Rx's in Q4, reversing a two-year decline in one of their drugs market share. Turning toward the keys of GoodRx, there are four key opportunities I see that align with our broader strategy to enhance medication access, deepen partnerships, and drive sustainable long-term growth. These are areas where we have an opportunity to win and where winning will help create value across the entire value chain.

First, on brand medications, we want to ensure that every brand affordability and access program is available on the GoodRx platform. Right now we've partnered with over 200 brands but we are just scratching the surface. Having now met with several pharma manufacturers where we've shared validated results, we believe that we provide an extremely strong value proposition to brand team. Second, we want to help pharmacies improve profitability and drive innovation in the prescription experience.

There's a lot of friction at the pharmacy counter and we can help modernize the prescription experience and remove strain on consumers, healthcare professionals, and pharmacists. Pharmacies clearly see GoodRx as an ally serving our shared consumers. Third, we want to build out the prescriber's office as a go-to-market channel. Physicians and other prescribers play a key role in keeping their patients on therapy and GoodRx is uniquely positioned to help remove the friction they face.

We have several teams throughout the company doing exceptional work in this area already and I believe we need to be doing more and I'm focused on integrating these efforts under one executive leader. Fourth, we are determining how best to expand GoodRx into the pharmacy benefit ecosystem. Our integrated savings program is already driving meaningful savings for consumers and plan sponsors and we believe there is an opportunity to expand its reach and impact. By broadening drug scope and membership, we can deliver deeper savings across generics, brands, and specialty drugs.

In addition, I'm intrigued by other opportunities around employer programs, direct delivery, and real-time benefit check that we'll begin to explore. I look forward to updating you on the progress we make on all of these priorities over the next several quarters. Before turning the call over, I'd like to say a few words about our new CFO, Chris McGinnis and I'm excited to welcome him to the team. Chris has over 30 years of experience in the healthcare industry across operational, strategic, legal, and corporate development functions.

He most recently served as the CEO of CitizensRx and has held a number of leadership and advisory roles for healthcare companies. I had the privilege of working alongside Chris during his tenure at Express Scripts and know he is uniquely equipped to help guide GoodRx through its next phase of growth. With that, I'll turn it over to Chris to discuss our financial results and outlook.

Christopher A. McGinnis -- Chief Financial Officer

Thank you, Wendy. Before I review our financial results and 2025 guidance, I would like to take a moment to talk to you about why joining GoodRx was the right decision for me. Being in the pharmacy space for a long time, I understand the pain points that consumers face in getting access to their medications. So I joined GoodRx for what it is, a solution that is complementary to insurance, enabling consumers to fill prescriptions easily at an affordable price.

Perhaps more so, I joined GoodRx for what it can be. Pharmacy is the first line of defense for managing healthcare and far too many prescriptions go unfilled for reasons that can and should be addressed. I believe GoodRx is poised to leverage its core capabilities, deepen its relationships across the pharmacy ecosystem, and drive toward a broader solution set to benefit all participants: consumers, healthcare professionals, pharma manufacturers, pharmacy benefit managers, and retailers. That's where GoodRx can step in to reduce friction, enhance access, educate, drive adherence, and seamlessly transact, all while simplifying the process of saving money on medications.

I also joined this company because I had the privilege of working with Wendy previously and I believe she is the right leader to continue to execute on the next phase of our company and I could not be more excited to be a part of the GoodRx leadership team. Now, turning to financial results for the fourth quarter and full year 2024. For the fourth quarter, revenue came in at $198.6 million and adjusted EBITDA was $67.1 million. This resulted in full-year 2024 revenue of $792.3 million, which was up 6% year over year on a GAAP basis.

Full-year adjusted EBITDA was $260.2 million, which constitutes 20% growth over 2023. On balance, our 2024 financial performance was substantially in line with the company's latest guidance. Drilling down on full-year revenue, prescriptions transactions revenue grew 5% year over year to $577.5 million, primarily due to a 7% increase in monthly active consumers. Subscription revenue declined 8% to $86.5 million, which was expected largely due to the sunset of a retailer-specific prescription savings program in July of 2024.

That program contributed approximately $8 million more in 2023 than it did in 2024. Pharma manufacturer solutions revenue increased to $107.2 million, up 26% year over year. With respect to other financial data, net income was $16.4 million, compared to a net loss of $8.9 million in 2023, while adjusted net income was $131.6 million up from $114.6 million in 2023. As I stated a moment ago, adjusted EBITDA increased 20% year over year while adjusted EBITDA margin was up 420 basis points year over year to 32.8% marking another year of margin expansion on an annual basis.

The significant year-over-year improvement was primarily driven by pull-through from top-line revenue growth and run rate savings from the restructuring of our VitaCare Pharma manufacturing solutions offering in the prior year. Adjusted EBITDA margin grew sequentially every quarter of 2024 from 31.7% in Q1 to 33.8% in Q4. We continue to have a strong balance sheet, generating net cash from operating activities of $183.9 million in 2024, compared to $138.3 million in 2023. Ending cash on hand for 2024 was $448.3 million with $500 million of outstanding debt.

Our $100 million revolver had $91.7 million of unused capacity at the end of 2024, resulting in total liquidity of approximately $540 million. Turning to our outlook for 2025. Wendy and I are committed to providing the market with clear expectations about the financial outlook of GoodRx. Given our limited time here, we are taking a disciplined approach to guidance, ensuring we provide visibility where we have conviction while allowing ample room within our ranges to adapt as we gain greater clarity.

For full-year 2025, we expect revenue to be in the range of $810 million to $840 million, which represents growth of approximately 4% at the midpoint of the range. We expect adjusted EBITDA to be in the range of $270 million to $286 million, representing growth of approximately 7% at the midpoint of the range. With that context, for the first quarter of 2025, we expect revenue to be in the range of $201 million to $205 million, which represents 3% year-over-year growth at the midpoint. Furthermore, we expect adjusted EBITDA margin to be relatively consistent with 2024 at approximately 33% in Q1.

Our Q1 growth outlook is directionally aligned with our full-year expectations and reflects the same underlying trends driving our annual guidance. As Wendy highlighted, GoodRx has a lot of runway. There are several avenues to pursue profitable growth, while helping to solve pain points for consumers, enhancing medication access, and deepening our partnerships. I believe the company made solid progress in 2024, exemplified by 20% growth in adjusted EBITDA and significant operating cash flows.

I'm excited about GoodRx and I look forward to future discussions. With that, I'll turn the call over to the operator for questions.

Questions & Answers:

Operator

Thank you. [Operator instructions] Our first question is going to come from the line of Lisa Gill with J.P. Morgan. Your line is open.

Please go ahead.

Lisa Gill -- Analyst

Thanks very much. Good morning. Welcome back, Chris. It's nice to work with you and Wendy again.

I really just wanted to start with a couple things. Wendy, you talked a lot about different initiatives with both manufacturers, retailers, continue to focus on the consumer, etc. Can you maybe just talk about how many of those new initiatives are included in the guidance? And specifically when we think about ISP and you talked about ISP wrap, can you talk about what the experience has been there and also what the expectation is and guidance for 2025?

Wendy Barnes -- President and Chief Executive Officer

Sure. Thanks, Lisa. Good to hear from you. And I too am equally excited to have Chris on the team here.

So let me start with kind of the former part of your question, which is the broader set of opportunities and how we're thinking about those as they pertain to guidance. Look, I would say that the general growth that Chris outlined both in 1Q as well as the full year does account for some expansion in the manufacturer programs and the overall marketplace there specifically as it pertains to brand expansion, which you've heard us talk about a fair bit. So that certainly is accounted for. Although having said that, I do think that there's considerable additional opportunity there over time, which we referenced a bit to carrying through into future years well beyond this year.

As it pertains to pharmacies in particular, I think the area that I am most excited about is our ability to enhance margin for retailers, which we know has been a considerable pressure point. And we are just wildly proud of the fact that we're showing year over year for the retailers that we're partnered with on specific programs, that their profitability is about 20% improved year over year. Being an ally to pharmacies is certainly not perhaps where we started the legacy of the company. And I will say that transition and evolution is just critical to our ongoing growth.

And so the retailer partnership also is a key aspect of the growth that we've talked about both in the quarterly outlook as well as the full-year outlook. As it pertains to HCPs in general, Lisa, you heard me mention that a bit at the top of the call. I would say we have a lot more runway there to flesh out candidly, while we know that that top decile of HCP has continued to drive a good 50% of our volume. We have a lot more that I think we can do over the coming months and years as it pertains to HCPs.

But at present we're guiding to what we actually know. So those are the numbers that you heard us underscore thus far. To the second half of your question regarding ISP, I think we continue to see solid traction there. What we know is that our PBM partners value the idea that generics wrapped into their offering make a ton of sense when there's a cash price that in fact is more competitive.

I think the most interesting runway, of course, is wrapping non-covered brands candidly, that is an area that I believe, particularly given the fiduciary pressure that employers are under, to be able to say that they in fact are providing a comprehensive benefit without putting the onus on their own employees to go searching for a better price. That to me is the biggest untapped opportunity. We're actively engaged with a number of PBM partners to facilitate that integration with brand wrap. And I would close by also saying we're also in active conversation to add another ISP program.

We know that we have other partners we can work with there. We've had one notable gap specifically, and I think we're making good progress toward having a more comprehensive ISP partnership list.

Lisa Gill -- Analyst

All right. Thank you.

Operator

Thank you. And one moment, as we move on to our next question. And our next question is going to come from the line of John Ransom with RJF. Your line is open.

Please go ahead.

John Ransom -- Analyst

Hey. Good morning. Just thinking about your pharma manufacturing solutions, can we agree that Pharma [Inaudible] is a terrible name? You don't have to use that anymore.

Wendy Barnes -- President and Chief Executive Officer

Yes. I agree with you on that and say we're actually working on it with the marketing team. Yes, high five.

John Ransom -- Analyst

Thank you. At the Analyst Day, the algo was this was a 20% to 30% growth market. Do you still stand by that?

Wendy Barnes -- President and Chief Executive Officer

Yes. I mean, I think what you -- what we demonstrated certainly from 2023 to 2024 is that we were up 26% in pharma manufacturer solutions. I'm still incredibly confident in another 20% or so leaning into this year with I think additional upside as well. Having said that, we do know that the sales cycle for these brand deals takes a little bit longer, but at present, we've grown to 78, specifically around those brand point of sale, cash buy downs and more broadly, 200 brands on platform, which is, when you look at that, that's about three times growth in 2024.

I think that this is an amazingly untapped opportunity for us. And to me, the most exciting part of these partnerships are candidly the results that we've been able to validate and turnaround and say, particularly with the early manufacturers who took a bet on us, we're able now to show them what we've been able to produce for them. We know that comparatively, we've got about 5 to 10 times the traffic through our repositioning to their brand pages as opposed to their brand.com pages alone. And when we're able to show those types of results, we see manufacturers then say, why don't we open up the broader portfolio of drugs? And Pfizer was a good example of that and we're starting to see that with other partners as well.

So I think said a little more simply, we're just proving our ROI in this space and we're going to continue to invest in the team that is engaged with manufacturers to continue raising the bar there. Thanks for the question.

John Ransom -- Analyst

Thank you.

Operator

Thank you. One moment, as we move to the next question. Our next question comes from the line of Charles Rhyee with TD Cowen. Your line is open.

Please go ahead.

Charles Rhyee -- Analyst

Yeah. Thanks for taking the question and great to be working with you again, Chris. Hey, question really, Wendy is about a little bit more, if you can talk about ISP here. I think a year or two back, right, the opportunity here was partnerships with ESI and Caremark and a couple other PBMs.

And the message that we were getting last year was that while they were signed up, it wasn't being fully rolled out to employer customers, even though our understanding was it was sort of an opt in -- sorry, an opt out kind of model for employers and had to do, I guess, with not all the formulary and not all drugs. Can you give us an update on where we are in those rollouts? Because it seems like you're spending a little bit more time talking about ISP wrap and obviously manufacturer solutions, just trying to understand sort of the role ISP in the traditional sense plays and sort of where those programs with those big PBM partners is currently. Thanks.

Wendy Barnes -- President and Chief Executive Officer

Sure, happy to take that question. So I think there's no question that the original concept and the partnerships with Express Scripts and Caremark, like any offering, you learn as you go in the early days. And you're absolutely right. While we -- I think perhaps had large anticipation for what that integrated solution was going to produce, what we've discovered over time is that certainly wrapping in the non-covered brands provides a much larger aperture for the value that that will convey to the PBMs and in turn the clients that we're mutually serving through that offering.

So I think it's just been a natural evolution of the program as we've expanded the type of drugs that we're including in that offering. And I look at it more as a longer-term opportunity additionally to potentially come at it from a slightly different angle too. So before I get to that, I should also note we're continuing to expand and actively dialogue with Express Scripts and Caremark. So this is a very much dynamic agreement that we have with them to ensure that it's conveying value to both parties.

We also continue to expand who we're working with, with ISP, which I alluded to, I believe in Lisa's question. So I won't repeat that. Having said that, I continue to place a lot of opportunity and credence into what this can deliver. If you just step back and contemplate the number of drugs that aren't covered for the typical employer and in turn the beneficiary, it's about 600 plus NDCs each for the big three PBMs.

So there will continually be a need for a solution that sits nicely adjacent to and filling in and complementing that insurance offering. And PBMs understand that, they're under a lot of pressure to answer that question as well. And they want to keep these clients and they want to keep them happy. So I would say the tone of these ongoing conversations with our PBM partners is really favorable and it's a matter of landing upon specific drugs and economics that make sense for both parties and we're making a ton of progress there.

So longwinded way I think of saying I have a lot of confidence in these programs. They're complicated though. So the bottom line is we're still learning and growing the platform.

Charles Rhyee -- Analyst

OK. Thank you. I appreciate that.

Operator

Thank you. One moment, for our next question. Our next question is going to come from the line of Michael Cherny with Leerink Partners. Your line is open.

Please go ahead.

Michael Cherny -- Analyst

Good morning, and thanks for taking the question. Maybe Wendy, to build on that a little bit, obviously a management team has been changed over but on the last earnings call, the preliminary guidance was talking about the changing economics that pharmacies are trying to drive with PBMs broadly. I like how you use the term. I think it was a friend of pharmacy going forward.

But what do you see in terms of the current landscape right now and GoodRx's ability to continue to position itself well against the push and pull of potentially changing reimbursement dynamics?

Wendy Barnes -- President and Chief Executive Officer

Sure. Let me make sure I try and address your question. There are a number of ways I could probably take that. But I -- let me start with the dynamic between pharmacies, PBMs, and their ongoing negotiations is that's I think going to be something in perpetuity with pharmacies attempting to hold onto margin as much as possible and of course, PBMs pushing to extract margin on behalf of their clients.

But what we do know, regardless of how those negotiations go or don't go between pharmacies and PBMs is that one we've got a multi-PBM approach, right? We work with multiple PBMs and in turn, we work with essentially all of the chain and grocery pharmacies in the U.S. and we've got either direct or hybrid relationships with those top pharmacies in fact 8 of the 10. And so as a result of that, we know that we've got insulation to be able to augment those pharmacies. And as I mentioned, I think in a previous comment, we specifically are seeing with our ability to do brand cash buy downs and in some instances technological partnerships with some of these pharmacies, their profitability is meaningfully up in partnership with us, we're able to target specific drugs that are landing just in an exceptional place for both them and candidly for the consumer who's getting a really competitive price at the point of sale.

And what we also know is that there are over 1 billion Rx's that are unfilled in any given year. And so the ability for us to engage directly again whether it's through ISP on those non-covered drugs or directly with those pharmacies is directly aiding the pharmacy in their ability to service that consumer at the point of sale with a GoodRx filled solution, it's saving them a ton of time at the counter as well. So I guess, all of that to say we feel like we're hitting upon the right areas to both assist pharmacies and to fill in those gaps for insurance that the PBMs just candidly can't do as they continue to employ managed care tools that I don't really see going away. And truly I don't intend to weigh in good, bad or otherwise on those managed care tools.

I think they're here to stay. The takeaway is that GoodRx fits nicely on top of and around the tools that they're employing.

Christopher A. McGinnis -- Chief Financial Officer

Michael, I would add to that that to your point about being the sort of friend of the pharmacy and we want to have a long-term relationship that has an aligned economic model. And so I think what you'll see as we have the ability to solve some of their pain points around, scripts that have either gone unfilled or where they've had, particularly low or underwater margins, we think our retail partners can make more money and we think our revenue per script actually goes up. So even in an environment where we may have mild headwinds on our active consumers because of some of the things going on at retail that they manage through their strategic initiatives around rationalizing footprint and whatnot, I think what you'll see is that our margin per script will go up. Some of the low margin or underwater margin scripts for them may fall out of the system, but we'll actually continue to grow top-line revenue because of the mix.

Operator

Thank you. One moment, for our next question. Our next question is going to come from the line of Jailendra Singh with Truist. Your line is open.

Please go ahead.

Jenny Cao -- Truist Securities -- Analyst

Good morning, Wendy and Chris. My name is Jenny from Truist Securities on for Jailendra Singh. I'm just curious on just a little bit more color on your capital allocation priorities. You talked about investing in more profitable growth to navigate near-term challenges in your press release.

So as you think about your marketing strategy this year, any particular areas of focus you would highlight? There's the Meta ad policy changes in healthcare and how do you think about contra revenues approach to customer acquisitions?

Wendy Barnes -- President and Chief Executive Officer

Let's start with the financial side and I'll take the marketing side.

Christopher A. McGinnis -- Chief Financial Officer

Yes. I mean in terms of -- yes, I just want to make sure I'm answering your question in terms of sort of allocation, in terms of our priorities. First and foremost this is a -- the free cash flow that we generate is substantial. When I look at our free cash flow yields relative to probably a peer set, I think we're at -- we probably generate over the last two years somewhere in the order of magnitude $0.12 on the dollar of revenue goes to free cash flow.

Obviously, we invest in our business. In terms of how we'll deploy that right now, I think what we will see into 2025 is a sort of a bit of a refocus around how we invest internally to support some of our strategic initiatives as we get a little bit more focused there. So we'll obviously deploy cash back into our business, supporting key initiatives. I think obviously, we're open to strategic initiatives to deploy that cash.

But absent that, I think given especially where, given our stock price is at, I think we'll continue to return cash, excess cash back to shareholders in the form of a repo. I think we have $290 million of authorized spend at the board level. So I think we'll probably lean into that a little bit.

Operator

Thank you. And one moment, as we move on to our next question. Our next question is going to come from the line of Scott Schoenhaus with KeyBanc. Your line is open.

Please go ahead.

Scott Schoenhaus -- Analyst

Hi, team. Thanks for taking my question. Wendy, your comments seem to be really optimistic about the partnership with retailers and talking about the savings that you provide them. And I'm just wondering, can you remind us the breakdown of direct contracting, hybrid and then traditional PBM contracting that you guys had last year, where it is today, where do you think it can be by the end of the year? And what's really the ideal mix between the three buckets? Thank you.

Wendy Barnes -- President and Chief Executive Officer

Yes. Hi, thanks for the question. Let me start with where we are now. So eight out of 10 of our top pharmacies are either direct or hybrid.

And what I would say is of the remaining two that are through our PBM networks, that is their choice. We effectively work with the pharmacies in whatever manner they prefer. That's really the long and short of it. So we'll always have conversations with them pertaining to, hey, do you have an interest in hybrid? Here's how it works.

If you have interest, same with direct. But to the extent that they are comfortable accessing our pricing through their PBM contract and that network relationship, we're happy to support it in that way. Candidly, I don't know that I could tell you 12 months ago, what the breakdown of those numbers were, having not been here. If that's something important to you, we certainly can follow-up with that.

But I candidly don't know the answer to that question. What I do know is that where we are today in all of the conversations I've had with our top retailers personally at this point, they seem pretty pleased with the contractual mechanism with which we're working with them today.

Christopher A. McGinnis -- Chief Financial Officer

Yes. Hey Scott, I would only add. I mean in terms of the right mix, it's somewhat irrelevant to us. I mean, the fact that we have multi-channel, we can move scripts around to optimize where the patient saves the most money, where they can get access to their drugs.

We want again to line to pharmacies and be their best partner. And I think that will overall drive our economics. But we have the ability to move it around to make sure that we're optimizing the model.

Scott Schoenhaus -- Analyst

Thanks.

Operator

Thank you. And one moment, as we move on to the next question. Our next question comes from the line of Stan Berenshteyn with Wells Fargo Securities. Your line is open.

Please go ahead.

Stan Berenshteyn -- Analyst

Hi. Good morning. Thanks for taking my questions. Two quick ones for me.

Well, maybe the question is clear. The answer might be longer. But the first is on the Kroger channel returning. Can you just give us an update on the uptake you're seeing here and how does that compare to your internal expectations? And then also you launched GoodRx expect.

I'm just curious what opportunity you're seeing in this adjacency. And I know it's a bit early here, but any consumer adoption at this point. Thanks.

Wendy Barnes -- President and Chief Executive Officer

Can you repeat the first part of your question? I apologize. I couldn't -- you cut out there for a minute?

Stan Berenshteyn -- Analyst

Yes. On the Kroger channel returning, can you just give us an update on the extent that you're seeing consumers returning here and how does that compare to your internal expectations?

Wendy Barnes -- President and Chief Executive Officer

Yes. I would say it's a little too early to comment specifically more broadly, what I can tell you is the relationship has been a fantastic place. I personally met with their head of pharmacy. There is a lot of shared opportunity that we're both excited about and engaged on.

I will say without sharing specific numbers, I'm seeing volume through Kroger improve nicely. So I feel like we're in a good spot with more runway in front of us. And just to make sure I'm clear, the second part of your question was it pets?

Stan Berenshteyn -- Analyst

Yes, correct. Just the extent that you're seeing any traction there.

Wendy Barnes -- President and Chief Executive Officer

Yes, I would say that too is also quite early. We continue to see the overall opportunity being a very nice one just given the total addressable market that is pets, which won't really come as a surprise, I think to this group. There are a lot of competitors in the pet space. But what we do know is that it makes sense for our target audience, many of whom we know have pets.

And so for that reason, we continue to be bullish on it. But it's really too early at this point for us to comment on anything meaningful as to what is driving in the plan.

Christopher A. McGinnis -- Chief Financial Officer

What we like about the strategy too though is that is a demographic of typically younger people who all pet meds are uncovered and as those pet that demographic aren't heavy. They don't have a lot of prescriptions at this point in their life. But as they age the long-term value that they bring, as GoodRx having a brand name and a place to come get uncovered meds, I think is pays dividends over the long-term.

Stan Berenshteyn -- Analyst

Thanks.

Operator

Thank you. And one moment for our next question. Our next question comes from the line of Steven Valiquette with Mizuho Securities. Your line is open.

Please go ahead.

Steven Valiquette -- Analyst

Thanks. I guess, just regarding the new administration and RFK historical negatively biased views on pharmaceutical marketing to consumers. Probably some mixed implications for GoodRx and your digital pharma manufacturer solutions if any policies were to move to the front burner. So obviously it's too early to really give any specific details but just curious to get your high-level thoughts on this topic as I'm sure you've had some internal discussions.

Thanks.

Wendy Barnes -- President and Chief Executive Officer

Yes, thank you. We have -- I was actually just joking this morning. I hadn't checked on healthcare policy changes in the last 12 hours, being heads down preparing for this call and I was wondering what I'd missed because things are moving so quickly. Look, generally what I say based upon my understanding thus far, the main focus as it pertains to pharma and advertising is largely DTC, which we're not engaged with pharma through the TV and/or radio medium.

Having said that, it could potentially, I mean we play this forward, could end up being a tailwind for us if those marketing dollars perhaps could be redirected and used through our platform, which again, we see a good 5 to 10 times lift compared to what they typically see through their own brand platforms. But gosh, beyond that, it would just be pure speculation generally. But clearly we know that pharma has interest in utilizing those dollars to support engaging both HCPs and consumers. And we know that we're an excellent partner to help them reach both of those audiences.

So again, we would take advantage if pharma had a channel closed off to them.

Steven Valiquette -- Analyst

OK. Got it. Thank you.

Operator

Thank you. One moment, as we move on to the next question. Our next question comes from the line of Craig Hettenbach with Morgan Stanley. Your line is open.

Please go ahead.

Unknown speaker -- -- Analyst

Hi. This is [Inaudible] on for Craig. Thanks for taking my question. Previously, I know the goal posts are fairly wide for prescription transactions due to the rate of negotiations and headwinds in retail pharmacy.

And I know there are some mentions of near-term challenges in the release. Can you expand on what kind of headwinds are reflected in there? Are you still expecting any more pharmacy store closure impact lingering into 2025? Thank you.

Wendy Barnes -- President and Chief Executive Officer

Yeah. Thanks for the question. Certainly, we accounted for store closures in our 2024 plan, which you've heard us talk about historically. As it pertains to Rite Aid specifically this year, I mean, what we have in the plan are things that we know.

We know at this point, it's just really too soon to understand what may or may not happen with Rite Aid. What we do know is that anytime there are store closures, those scripts ultimately land somewhere. And while there may be some short-term turbulence around that jump ball with those scripts, those same patients who are seeking a cash script 9 times out of 10 are going to end up at another store where we're already working and in partnership with and where we expect to reengage that same consumer. So again, broadly speaking, it's just a little too early for us to really understand what may or may not happen with Rite Aid.

Christopher A. McGinnis -- Chief Financial Officer

But I would say in terms of the -- in terms of our overall guidance, we obviously we're not going to drill into the prescription transactions revenue specifically, but we have accounted for some headwind on our monthly active consumers, which I think is sort of the fallout, as I mentioned earlier, from some of the rightsizing that the retailers are going through. And so I think we will see a headwind on our active consumers. But I still would expect, based on the revenue mix that our prescription transaction revenue line grows overall into 2025. So I think the revenue per script will be up.

And I think there's probably headwinds on the consumers and that's baked in, I think in terms of the range of guidance that we have.

Operator

Thank you. One moment, as we move on to the next question. Our next question comes from the line of George Hill with Deutsche Bank. Your line is open.

Please go ahead.

George Hill -- Analyst

Yeah. Good morning, guys, and thanks for taking the questions. Two very quick ones for me, I guess, Wendy, number one is kind of following on the theme of being a friend of the pharmacy. Are there any plans to increase engagement or penetration in the independence channel? And number two, I guess, could you comment on what is explicitly contemplated in the guide for 2025 as it relates to volume increases from renewing engagement with Kroger? Thank you.

Wendy Barnes -- President and Chief Executive Officer

Thanks for the question. Let me start with independence in general per your question, we are open to really working with any pharmacy inclusive of independence, provided that lands upon a price point that makes sense for the consumer that is in fact competitive. I would also say perhaps a little less discussed within the company and certainly in this forum is that we actively work with a number of independents through our script cycle offering in a much more focused manner and we intend to continue to expand that through our script cycle partnership. So short answer is always open to it.

And I would also say, and have extended a conversation opening with the head of NCPA with whom I've had a long-standing relationship. So we'll continue that dialogue is really my short answer as it pertains to indies. Can you kindly repeat the second half of your question again?

Christopher A. McGinnis -- Chief Financial Officer

It's about specific Kroger volumes. So George, hey, good to talk to you again, George.

George Hill -- Analyst

Yes, that was it.

Christopher A. McGinnis -- Chief Financial Officer

Yeah. So on Kroger, we don't -- I don't have specific big volumes for you. We're not going to break it out, obviously by retailer. We do expect more volume to come back online.

I think having a direct relationship with them, we'll see that volume. I think our direct -- I think our volume coming through direct relationships I think is up to about 35% of our volume is now coming direct. And again, there's no magic in that mix. We can push it back to the multi-channel -- multi-PBM channel if need be, if that's more optimized route for us.

And I think so just having them back in the network again, I just want to say, I think we're contemplating a little bit of headwind on overall scripts on the prescription transactions revenue line. But I think again, the mix will drive the overall revenue higher.

George Hill -- Analyst

That's helpful. Thank you.

Operator

Thank you. And one moment, for our next question. Our next question comes from the line of Allen Lutz with Bank of America. Your line is open.

Please go ahead.

Allen Lutz -- Analyst

Good morning, and thanks for taking the questions. I wanted to follow-up on Michael's question around some of the changes going on in the end market in 2025. One of your pharmacy partners introduced a cost plus model that's going out in 2025. Another one of your PBM partners is passing along rebate savings at the pharmacy counter.

Is there anything that's different that you're seeing through two months in 2025 whether it's the type of insurance coverage where you maybe supplementing a different drug mix? Has anything changed as you kind of turn the calendar year from 2024 into 2025 as it relates to your win rate mix or really just anything that you're seeing in the end market? Thanks.

Christopher A. McGinnis -- Chief Financial Officer

Well, I'd like to update what I know three weeks in, I don't have -- I haven't drilled into a ton of data here, Allen, but what I would say is, I think we've got upwards of two-thirds of our volume. That is maybe 70% of our volume. That's on a cost plus basis already. So we're seeing sort of the impact of that is sort of a non-impact at the moment.

I think again as retailers seek to go out and implement strategies, whether that's renegotiations with PBMs, whether it's store rationalization, they need to be a -- I mean we need a healthy retail environment, right? So we need -- they need to fix their margin at the point of sale. And so for us, we want to be an aligned long-term partner to that. So when we talk about the friend of the pharmacy, we need a healthy retail environment and the cost plus model to the extent that that creates better economics and we can share in an aligned model, I believe that's part of the driver of why you will see our revenue mix be a little higher. Getting into the specifics of what's changed, I can't really give you details on that, but I think I don't view this as any kind of headwind in terms of cost plus modeling.

Allen Lutz -- Analyst

Thanks, Chris.

Operator

Thank you. One moment for our next question. And our last question is going to come from the line of Louis Moreau with Citi. Your line is open.

Please go ahead.

Unknown speaker -- -- Analyst

Hey. This is Louis on for Daniel Grosslight. My question is on GLP. It appears that GLP-1 supply constraints are easing up.

Are you currently working with GLP-1 manufacturers and how do you expect this to evolve over the next year or so? Thanks.

Wendy Barnes -- President and Chief Executive Officer

Sure, appreciate the question. Let me start with just a couple of macro items to comment on through our health research economic group, we just kind of wrapped up a retrospective on 2024 into 2025 and interestingly, despite increased utilization, coverage by payers actually hasn't changed. In many instances, it's gotten worse because they tried to cover it and then they couldn't afford it and so they stopped covering it after it hammered their overall cost either as an employer or health plan. So juxtapose that to the expanded number of indications for GLP-1s and we've seen just through our own site traffic of approximately 2 million consumers looking for pricing at the end of Q4 and now in total 9 million in 2024.

What we are already doing with GLP-1s is we're partnered with these same manufacturers to support their manufacturer co-pay coupon program. So I mentioned previously around that 5 to 10 times list when someone comes through our front door as opposed to the manufacturer's front door, we're doing that in partnership with pharma today. Having said that, there remains an opportunity to get a truly competitive cash price at the point of sale. We are in active dialogue to obtain that.

We don't have one today and I think the market is keenly aware of probably why that is so given where manufacturers are today. I think the opening is now bigger than ever with these negotiations continuing given that supply should be stable and the government of course supports the notion that supply is in fact stable and they're cutting off the compounder's ability to continue to push these molecules. Therefore, the demand for the branded solution is only going to increase, not decrease. And we believe at this point it's a matter of when, not if, we're able to have something concrete in a point of sale brand cash buy down and we are aggressively working to get it.

Christopher A. McGinnis -- Chief Financial Officer

Yeah. The one thing that I would add is obviously with relationships with Lilly and Novo, I mean actually I would say this is a microcosm of our business model. What Wendy has really brought to the table is an elevated discussion inside of really across all of the pharmacy ecosystem, whether it's retailers, whether it's the PBMs, whether it's manufacturers. The discussion has really been elevated, I think relative to where it's been in the past.

That's what excites me the most is these conversations across all everything we've talked about today, I think is becoming more of a top-down discussion which I think is longer-term positions us very well.

Operator

Thank you. And I would now like to hand the conference back to Ms. Wendy Barnes for closing remarks.

Wendy Barnes -- President and Chief Executive Officer

Thank you so much. Thanks to everyone for being with us today and for all of the thoughtful questions. We look forward to follow-up calls with many of you. I'd like to just close today quickly with three themes regarding the value of GoodRx.

One, we are truly saving Americans time and money when filling their medications. Two, we are truly removing friction in the ecosystem and are a valuable partner to pharmacies, PBMs, healthcare professionals, and manufacturers. And lastly, we're a complement to insurance. We see ourselves as necessary and integral to the insurance that all of us use each and every day to fill in those gaps that insurance simply doesn't cover.

Let me close this out by saying how incredibly excited I am about the long-term growth potential of GoodRx and I'm really looking forward to updating all of you on our progress during future calls. Thanks for joining us today.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Aubrey Reynolds -- Director, Investor Relations

Wendy Barnes -- President and Chief Executive Officer

Christopher A. McGinnis -- Chief Financial Officer

Lisa Gill -- Analyst

John Ransom -- Analyst

Charles Rhyee -- Analyst

Michael Cherny -- Analyst

Chris McGinnis -- Chief Financial Officer

Jenny Cao -- Truist Securities -- Analyst

Scott Schoenhaus -- Analyst

Stan Berenshteyn -- Analyst

Steven Valiquette -- Analyst

Steve Valiquette -- Analyst

Unknown speaker -- -- Analyst

George Hill -- Analyst

Allen Lutz -- Analyst

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