2 Warren Buffett Stocks to Hold Forever

"When we own portions of outstanding businesses with outstanding managements, our favorite holding period is forever."

-- Warren Buffett, Berkshire Hathaway's 1998 Letter to Shareholders

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Warren Buffett has created incredible wealth for shareholders of Berkshire Hathaway. It's been very inspiring to individual investors that he did it -- as he alluded to in his 1988 letter to shareholders -- by focusing on investing in quality companies and holding for the long term, without being fazed by occasional market volatility.

Here are two stocks from Berkshire's portfolio that can help you grow your savings for a richer retirement.

1. Apple

Berkshire has held a large position in Apple (NASDAQ: AAPL) since 2016. Despite recent sales in the stock, Buffett noted earlier in 2024 that Apple would likely remain Berkshire's largest holding by the end of the year. Indeed, Berkshire still held 300 million shares of the iPhone maker at the end of the third quarter, worth nearly $70 billion in market value. By comparison, Berkshire's next largest stock holding, American Express, was worth $41 billion.

In 2023, Buffett called Apple better than any business Berkshire owns, and it's easy to see why. Apple has a growing and loyal customer base, with many of the company's customers owning multiple devices. From January 2018 through the start of 2024, Apple's active installed base of devices increased from 1.3 billion to 2.2 billion.

Apple continues to attract new customers worldwide. In the most recent quarter, management reported that the active base hit another all-time high across all products and geographies.

This growth bodes well for the future of Apple's services business, which generates much higher profit margins than sales of hardware products. Apple has been focused on investing to expand the quality and variety of services in recent years, which has led to more than 1 billion paid subscriptions on the company's platform, and this is helping drive record revenue during a slow year for iPhone sales.

Apple's revenue grew 2% in fiscal 2024 ending in September to reach $391 billion, mostly driven by a 13% increase in services revenue. The introduction of Apple Intelligence could drive more upgrades, as it only runs on devices with a more recent processor. This remains a key catalyst for improving growth as Apple integrates artificial intelligence (AI) features across its products and services.

The high margins Apple generates from its products left the company with a massive $93 billion net profit last year. Apple has a lot of resources to reinvest in new products and services to drive long-term growth. The stock has gotten expensive over the past year, but if you start a position and dollar-cost average into it over time, you should earn solid returns.

2. Amazon

Berkshire held 10 million shares of Amazon (NASDAQ: AMZN) in Q3 and has held a position in the e-commerce and cloud computing leader since 2019. Amazon continues to grow its online retail business, while generating profitable moneymaking opportunities in other services.

Amazon's massive lead in e-commerce, with 6 times the market share of its next closest competitor, positions it well for long-term growth. Recent trends in consumer spending have made it difficult for Amazon to maintain high rates of growth in its online store, but it's still showing a lot of potential. Lower selling prices are attracting more customers, as the growth in paid units accelerated to 12% year over year in Q3.

Ultimately, Amazon's advantage centers around its Prime membership program. All of the benefits Amazon continues to stack around Prime, including access to grocery delivery and medical prescriptions through RxPass, make it very difficult for customers to cancel their membership. Amazon said it had more than 200 million Prime members in 2021, but it's still growing. Paid membership growth accelerated in Q3, driving a year-over-year increase in subscription revenue of 11%.

Most impressive about Amazon is its success developing profitable revenue streams outside of its core retail service, such as its cloud computing division (Amazon Web Services). Amazon originally developed its cloud service to support the growth of its online stores, but as it turned out, there was a huge market for this service outside of the company. Amazon Web Services is now generating annual revenue of $103 billion.

The profitable growth from cloud, and recent efforts to lower costs, helped Amazon bring in $50 billion in net income over the last year. Its continued investment in new fulfillment centers and AI capabilities shows there are still tremendous opportunities to grow and reward Amazon investors for many years.

Don’t miss this second chance at a potentially lucrative opportunity

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On rare occasions, our expert team of analysts issues a “Double Down” stock recommendation for companies that they think are about to pop. If you’re worried you’ve already missed your chance to invest, now is the best time to buy before it’s too late. And the numbers speak for themselves:

• Nvidia: if you invested $1,000 when we doubled down in 2009, you’d have $346,349!*
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Right now, we’re issuing “Double Down” alerts for three incredible companies, and there may not be another chance like this anytime soon.

See 3 “Double Down” stocks »

*Stock Advisor returns as of January 13, 2025

American Express is an advertising partner of Motley Fool Money. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. John Ballard has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon, Apple, and Berkshire Hathaway. The Motley Fool has a disclosure policy.