Why Rumble Stock Skyrocketed 189.8% in 2024 but Is Sinking in 2025

Rumble (NASDAQ: RUM) stock recorded explosive gains across 2024. The video-streaming company's share price rocketed 189.8% higher in last year's trading, according to data from S&P Global Market Intelligence.

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RUM data by YCharts

Rumble stock posted big gains in 2024 thanks to new content deals, political tailwinds, and a push into the cryptocurrency space. But the company's share price started to see a significant pullback near the very end of the year, and sell-offs have continued in 2025.

Rumble stock had a huge 2024

Rumble stock saw some strong gains early last year after the company announced that it had entered into a partnership with Barstool Sports. Through their deal, Barstool brought content to Rumble's video streaming platform and also formed an advertising relationship with the company.

For months afterward, Rumble stock saw moderate moves up and down. But the stock did start seeing upward momentum leading up to and following Donald Trump's victory in the presidential election. Much of the content on Rumble skews toward the right side of the political aisle, and some investors bought into the stock as a way to profit from a Trump election win.

Then, Rumble published a press release on Nov. 25 detailing its new cryptocurrency strategy. Per the announcement, the company said that it was planning on buying up to $20 million worth of Bitcoin. The stock gained ground following the announcement, but there was other crypto-related news that powered even bigger gains.

On Dec. 20, Rumble announced that it had secured $775 million in investment from Tether -- the company behind the Tether stablecoin. Through the deal, Rumble will be selling $775 million worth of new stock to Tether at a price of $7.50 per share. The streaming specialist will use $250 million of the money from the stock sale to fund its growth initiatives and the other $525 million to buy back stock from other large shareholders. Rumble stock saw massive gains on the news as some investors bet that the company could be in the early stages of seeing larger crypto-related tailwinds.

Why is Rumble stock sinking in 2025?

After an impressive run last year, Rumble stock has seen a big pullback early in 2025's trading. As of this writing, the company's share price is down 15.8% year to date.

Rumble stock has been losing ground due to rising macroeconomic risk factors. Recent U.S. jobs data published by the Bureau of Labor Statistics has raised concerns that inflationary pressures could wind up being stronger than previously anticipated. As a result, the Federal Reserve could take a more cautious approach to cutting interest rates -- which would be an unfavorable development for growth stocks.

With the company currently valued at roughly 27.4 times this year's expected sales, Rumble has a highly growth-dependent valuation and could see further share price contraction if macroeconomic pressures intensify. Additionally, it's not clear that the deal with Tether will do much to change the company's fundamentals.

While the influx of cash will help the company fund its operations and pursue growth avenues, Rumble's streaming platform has been putting up concerning engagement and monetization numbers. Political tailwinds and cryptocurrency connections could give shares a boost, but investors should approach this stock with the understanding that it's a risky play.

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Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Bitcoin. The Motley Fool has a disclosure policy.