Why Choosing the Best Crypto Marketing Agency in 2025 Is Non-Negotiable

Starting a Web3 project is very different now in 2025 than it was two years ago. Given the rapid evolution of the ecosystem and the existence of over 25,000 crypto assets, visibility now goes beyond merely being present. The key is strategy.

• Today, visibility takes planning.
• Community requires constancy.
• Building trust requires effort and time.
• A successful token launch? That takes more than hype. It requires positioning, timing, credibility, and a strong narrative backed by execution.

Every action must be deliberate, from acquiring users to managing communities and media exposure, and from media placement to tokenomics storytelling.

Choosing the best crypto marketing agency can make the difference between gaining momentum and blowing your budget.

Top 3 Crypto Marketing Agencies

The field of crypto marketing is crowded, unreliable, and full of agencies that make lofty claims but fall short of fulfilling them.

Marketing in this space requires more than ads and outreach, and unless a marketing agency lives and breathes Web3, they’re just not equipped to keep up.

Why? Because crypto isn’t like SaaS, eCommerce, or even fintech. It’s an entirely different game.

It’s fast-moving, community-driven, trust-sensitive, and constantly changing.

That’s why we’ve created this guide. To help you cut through the noise and find the best Web3 marketing agency, not just a service provider.

1. OutsetPR

Established in 2022 by seasoned industry veteran Mike Ermolaev, Outset PR has quickly established itself as a specialized public relations agency in the fields of blockchain, AI, Web3, DeFi, and crypto.

Even though the agency is new, it has already gained recognition for its unique style and dedication to authenticity.

Services Provided

Outset PR offers a full range of services designed to meet the particular requirements of the crypto sector::

• Strategic Public Relations: Developing campaigns aligned with clients’ business objectives to enhance visibility and credibility.
• Media Outreach: Leveraging an extensive network to secure placements in both mainstream and niche crypto publications.
• Content Creation: Crafting press releases, thought content that resonates with the target audience.
• Personal Branding: Assisting founders and executives in establishing a strong personal brand within the industry.
• Influencer Marketing: Collaborating with key opinion leaders (KOLs) to amplify project messages.
• Search Engine Reputation Management (SERM): Managing online reputations to ensure a positive digital footprint.
• Crisis Management: Providing strategies to navigate and mitigate potential PR crises.

Clientele and Testimonials

The agency’s portfolio includes collaborations with important projects like Dash, XPANCEO, ChangeNOW, GoMining, Cryptopay, Choise.ai, Step App, BlastUP, and CYBRO.

Outset PR has received praise from clients for its professionalism, strategic insights, and clear communication.

For example, StealthEX CEO Maria Carola commented on their “near-perfect communication, clear coordination, and endless PR growth opportunities that delivered tangible results.”

Industry Recognition

Reputable magazines such as Forbes, Cointelegraph, Decrypt, and crypto.ro have recognized Outset PR’s expertise.

This recognition highlights the agency’s growing influence and credibility within the crypto PR space.

Pros and Cons

Pros	Cons
• Exclusive dedication to crypto, blockchain, Web3, DeFi, and AI sectors ensures in-depth industry knowledge. • Accessible case studies and client testimonials. • Strong relationships with over 2,400 media outlets enhance clients’ media exposure.	• Relatively new, established in 2022.

2. ClickOut Media

ClickOut Media is a multichannel, remote-first marketing agency that specializes in providing clients all over the world with SEO and content strategies.

Operating as a performance-based affiliate marketing network, ClickOut Media provides services aimed at assisting crypto and iGaming projects in effectively attracting users, generating leads, and increasing revenue.

Services Provided

• Affiliate Marketing: Specialized CPA, CPL, revenue share, and hybrid offers designed for crypto, betting, gambling, and other high-conversion niches.
• Search Engine Optimization (SEO): Creating plans to raise a client’s position in search results on different platforms.
• Content Creation: Creating high quality content tailored to engage target audiences and support SEO efforts.
• Social Media Management: Optimizing and managing a client’s online presence on social media sites to increase interaction.
• Paid Advertising: Implementing targeted advertising campaigns to increase traffic and conversions.
• Lead Generation: Identifying and nurturing potential customers to boost client acquisition.

Clientele and Testimonials

Their portfolio includes projects like Dogecoin20, Lucky Block, MegaDice, and TG.Casino. With over 1,500 affiliates in their network and more than 500 active offers, they have proven to have a significant volume and reach.

Industry Recognition

ClickOut Media has contributed thought leadership in the industry, including insights on NFTs in iGaming, demonstrating their engagement with current trends and market dynamics.

Pros and Cons

Pros	Cons
Offers services across various languages and regions.	Reports have surfaced alleging the use of questionable SEO tactics.
Positive internal feedback regarding work environment and management, with employees noting flexibility and trust in their abilities.	Limited publicly available information on client outcomes and detailed service methodologies.

3. Emergence Media

Emergence Media is a marketing agency with a focus on blockchain, NFTs, and cryptocurrency. They focus on developing customized marketing strategies that work in the quickly changing world of digital assets. Their experience includes a wide range of services intended to raise the profile and legitimacy of cryptocurrency endeavors.

Services Provided

• Influencer Marketing: Using a large network of media outlets and influencers to guarantee that clients’ projects receive the most exposure possible.
• Public Relations: Developing and spread press releases to secure placements in both mainstream and niche crypto publications.
• Content Creation: Creating engaging content that clearly conveys the goal and value proposition of the project.
• Community Building: Establishing and managing communities around projects to encourage participation and fidelity.

Clientele and Testimonials

Emergence Media does not make public the names of its specific clients or testimonials. However, their focus on networking and strategic marketing points to a commitment to providing their clients with significant outcomes.

Industry Recognition

Emergence Media has been featured in discussions about top NFT and crypto marketing agency, highlighting their role in helping projects launch successfully in the competitive market. 

Pros and Cons

Pros	Cons
Concentration on crypto, blockchain, and NFT sectors ensures deep industry knowledge.	Lack of comprehensive case studies and client testimonials that are openly accessible.
Access to a wide array of influencers and media outlets enhances project visibility.

 What Makes the Best Crypto Marketing Agency?

When you’re building in Web3, whether it’s a DeFi app, L2 protocol, NFT marketplace, or decentralized social layer, choosing the wrong marketing agency is more than a financial waste.

It kills momentum, attracts the wrong users, burns credibility, and you don’t get that back easily in this space.

What, then, makes the best crypto marketing agencies different from the others?

1. Understanding of the Market

If you do not understand Web3, you can not market it. Best crypto agencies learn about DAOs, tokenomics, zk tech, bridge security, validator outreach, liquidity incentives, and the reasons why Discord is more significant than Instagram.

It also knows how to position you to survive (and grow) in a bear market without losing the community, and it knows how to market in a bull market without overpromising.

2. Launched Projects

The best crypto marketing agency has successfully launched campaigns under pressure.

Real experience, not just promises and slides, including managing FUD, launching with a short runway, and fostering growth after listing on CEXs.

It starts by reading your docs, asking hard questions, and building a roadmap. They’ll help you comunicate your story in a way that makes sense to both users and investors.

3. Focused on Real Metrics

Real adoption is hard. Whether your KPIs are wallet connections, TVL, DAO proposals, cross-chain activity, or GitHub stars, the best crypto agency builds strategies that actually move those levers, not just impressions and clicks or followers on X.

4. Ecosystem Thinking

The best crypto agencies contribute to the development of the ecosystem as a whole, not just promoting a product.

That might mean attracting other protocols to build on your platform, running dev campaigns, setting up ambassador programs, or creating narratives that pull in aligned partners and users.

4. Care About Retention, Not Just Reach

Anyone can blast your announcement to a million people. But can they help you keep users around? Build community loops? Get contributors to stick? The best agencies think in months, not just hype cycles.

5. Real Relationships, Not Just Media Lists

Good PR agencies get you mentioned. Great ones get you positioned with the right outlets, KOLs, influencers, and protocol level partners who actually move capital and culture. Top agencies are deeply networked with other projects, protocols, and liquidity hubs.

6. Team Is Public, Present, and Proven

No shadow teams. No fake advisor boards. You should be able to see who’s behind the agency, what they’ve worked on, and how active they are in the space. If they’re invisible, so is your ROI.

What to Look For When Choosing a Crypto Marketing Agency

If you’re getting ready for that first call, or preparing to make a hiring decision, here’s what actually matters and what to ask.

1. Have you worked with projects similar to ours?

Ask for specific experience with your niche:

• DeFi protocols
• NFT marketplaces
• Gaming or GameFi
• AI-integrated tokens
• Layer 1s or Layer 2s
• CEX or DEX listings
• Presales or IDOs

2. Could you describe a campaign you oversaw from beginning to end? Did they promote exchange listings, increase user acquisition, or scale a presale?

Check for clarity in execution, structure, and quantifiable outcomes.

Seek out case studies, performance summaries, and real outcomes associated with particular campaigns. You want to see token awareness, community outcomes, and growth metrics.

3. What plan do you have to help us differentiate ourselves in a crowded market?

If they start listing services, push harder. You are purchasing narrative positioning rather than merely reach. See if they truly understand that.

Vague tactics lead to ambiguous outcomes. Find out the details before committing.

4. In the event of a bull or bear market, how do you handle marketing?

Watch to see if they modify their tactics or simply ride the current wave.

• What happens if the campaign underperforms?

5. What metrics do you optimize for?

Run if they mention “likes” or “followers.” You are looking for KPIs like user retention, TVL, DAO proposals, wallet connects, and app downloads.

Also find out what constitutes “success” for a campaign.

6. Will we have a dedicated account manager? Who exactly will we work with?

Founders on the pitch call don’t mean much if the work is being done by junior freelancers. Get to know the real team.

• Are the people on the intro call the same ones who will be working on your campaign?
• Is their native language crypto?
• Do they “live” in this space? For how long?

7. Is it possible to view particular instances of influencer campaigns, PR placements, or growth outcomes?

Request to view before/after metrics, weekly reports, or dashboards.

• For the PRs, do they write content?
• Running media outreach?
• Managing influencers?
• What strategy do you employ for influencer marketing?
• Do they simply give shoutouts, or do they collaborate with pertinent KOLs?
• Can they target specific regions or niches?

8. Which platforms and channels are your areas of expertise?

Telegram? Discord? Reddit? X? Tier-1 media? You must be aware of their strongest points.

9. How do you handle community growth and moderation?

If they offer Telegram/Discord services, ask how they build engagement and not just inflate numbers.

10. Do you offer multilingual campaigns?

Particularly important for exchanges, games, or global launches.

Ask what languages they support. 
Do they simply translate or they write original content for a specific area?

11. What is your approach to paid media? Do you do paid ads in-house or outsource it?

Recognize their level of transparency in reporting and the degree of control they desire.

• What proportion of management fees goes to clicks?
• How is ROI reported?

12. What is your procedure for tracking and reporting?

You desire transparency through updates, KPIs, dashboards, and weekly summaries.

• What precisely is going to be delivered every week or month?

13. Could you elaborate on your pricing policy and what is covered?

Steer clear of ambiguous monthly retainers with unclear deliverables or hidden costs.

• What’s included in the retainer?
• Are there any extra costs?

FAQs on Using a Crypto Marketing Agency

How much is a crypto marketing agency going to cost?

Agency tier and scope have an impact on budgets.

The monthly cost of a lean campaign may be $5K to $10K, whereas high-growth initiatives involving PR, KOLs, and sponsored advertisements may reach $20K to $50K or more.

Request a breakdown of deliverables, media/ad spend, and agency fees at all times.

What is the average turnaround time for a cryptocurrency marketing campaign?

It relies on your objectives.

• PR and brand awareness can start to take off in two to four weeks.
• Community development could take a month or two.
• For conversions (wallet connects, TVL, user actions), expect 3+ months of consistent execution.

The best crypto marketing agencies will optimize as they go and set goals.

Do crypto agencies help with compliance or regulation?

While the majority do not provide legal advice, some will collaborate closely with your compliance/legal team to make sure the messaging is suitable.

Ensure the marketing agency is aware of the appropriate and inappropriate language to use when discussing token sales, particularly in restricted areas.

Can a marketing agency help with a presale or token launch?

Absolutely.

Pre-launch hype building, announcement management, influencer and media coordination, and maintaining momentum after TGE can all be facilitated by a dedicated crypto marketing agency.

Just confirm that they can demonstrate results and have launched tokens before.

When choosing a blockchain marketing agency, what are the warning signs?

• No visible team or track record
• Unclear KPIs or deliverables
• Only basic crypto knowledge
• Long-term agreements that lack flexibility
• Excessive promise without evidence

Seek out Web3 marketing companies that are performance-driven, transparent, and crypto-native.