Uniswap’s U.S. App Store ranking plummets amid declining trader activity

Uniswap’s ranking in the U.S. App Store’s finance category has dropped drastically, going from position 99 to 364 in the last two months.

For most of 2024, Uniswap consistently ranked in the 190’s within the U.S. App Store’s finance category.

The steep drop in Uniswap’s App Store ranking ignites discussions in the cryptocurrency world

Following the election of pro-crypto President Donald Trump in the United States, Uniswap’s App Store ranking shot up to around 110th and later surged once more, reaching a record-breaking 99 when the president took office in January.

However, Uniswap’s App Store ranking has drastically dropped since then, hitting even lower levels than in 2023. 

Though election hype helped to drive its rise, the platform’s fall has raised questions about more serious underlying issues.

Of course, Uniswap wasn’t the only one to experience a post-election surge. A number of cryptocurrency apps also suddenly jumped in the rankings, but unlike Uniswap, most have since returned to their pre-election levels.

SEC drops Uniswap probe, but large UNI transfers to Binance spark market concerns

The US Securities and Exchange Commission (SEC) recently dropped its probe into the firm. As per a Feb. 25 X post, the SEC concluded its investigation into Uniswap and has no plans to pursue enforcement action against the firm.

The report followed Uniswap’s announcement that it received a Wells notice from the SEC in April 2024 while the commission was under the leadership of then-Chair Gary Gensler. 

“This is a huge win for DeFi and reaffirms what we’ve always known – that the technology we build is on the right side of the law, and our work is on the right side of history,” said Uniswap.

Still, the number of traders using Uniswap on the Ethereum network has dropped by more than 45% since the start of 2025, falling from 69,680 to 37,000—the lowest since July 2023. Uniswap’s monthly trading volume also fell by 10% from December 2024 to January 2025, followed by another 22% drop the next month.

Recent large transfers of UNI tokens to Binance have raised concerns about potential price pressure. On March 21, 2025, approximately 27.9 million UNI tokens were unlocked from Uniswap’s timelock contract, with significant portions subsequently moved to Binance. 

These transfers coincided with a 10% decline in UNI’s price, from $6.80 to $6.10. At the time of publication, Uniswap is trading at $5.79, a 2.5% decline in the last 24 hours. The bearish sentiment in the cryptocurrency market, with Ethereum hitting a 4-year low against BTC, likely contributed to UNI’s decline.

Cryptocurrency apps secure top spots in the U.S. App Store finance rankings amid Trump’s memecoin trend 

The top three apps in the finance category of the U.S. App Store as of January 22 were all about cryptocurrencies. Among them were the online asset trading platforms Coinbase, Moonshot, and Crypto.com.

Hence, cryptocurrency-related apps have taken over the top positions in the finance category of Apple’s App Store in the United States, defeating other apps.

President Donald Trump’s meme coin trend quickly increased interest in crypto trading platforms, influencing cryptocurrency apps like Moonshot and Coinbase to secure top positions in the United States App Store finance rankings.

In addition, the top 30 free apps in the finance category included other cryptocurrency apps, such as Coinbase Wallet, Robinhood, Binance.US, DEX Screener, and Kraken.

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