Strategy offers investors a sweeter deal as it looks to raise $2 billion

Strategy has announced that it is planning to give investors a good deal of its proposed $2 billion issue convertible debt, individuals with knowledge of the matter have revealed.

Formerly known as MicroStrategy, the Michael Saylor treasury firm is marketing a 35% conversion premium on its zero-coupon convertible notes due 2030, according to the individuals cited by Bloomberg, but not identified because the information is not yet public.

According to Bloomberg, this is below the 40% to 50% range it had earlier, the people familiar with the matter revealed. The notes are set to mature on March 31 with an option for early repurchase, redemption, or conversion. Proceeds would be used for general corporate purposes.

This announcement follows an earlier announcement made on the same day by the firm as it gave a profit warning in a 10-K filing with the US SEC.  The company stated the proceeds would be used for general corporate purposes, including further Bitcoin acquisitions. Additionally, Strategy is offering buyers the option to buy up to an additional $300 million in notes within the first five business days after issuance.

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