Jesse Pollak pushes for maximum coin listing on Coinbase

Jesse Pollak said he was looking forward to having as many coins as humanly possible ‘listed on Coinbase, from Base and beyond.’ Pollak pointed out that he was building towards an abundant on-chain future where he would build anything, support everyone, and list everything.

Pollak said he had spent the last few months in deep conversation with the Coinbase listing team on better support for builders. Pollak added that he and Coinbase’s CLO Grewal were also working on creating abundance as a top priority, although the progress was slow. He said that they talked about the regulatory listing landscape and how it impacted on-chain builders. 

The Base executive claimed that the current model was scarcity-driven, so there was a need for more day 1s, more slow cooks, more memes, more utility, more culture, more DeFi, more networks—more all of it. Pollak pointed out that day 1 listings from teams with real, scalable products serving end users were good for crypto, Base, and Coinbase. He also said there was a need to list all the coins from ‘incredible builders’ in the Base ecosystem. 

As of the time of publication, the latest five Base assets listed were B3, MORPHO, VVV, MOG, and TOSHI. Pollak praised them as good coins coming from outstanding builders who deserved ‘love and support.’ 

Coinbase boss says rethinking listing process is key

We need to rethink our listing process at @coinbase given there are ~1m tokens a week being created now, and growing. High quality problem to have, but evaluating each one by one is no longer feasible. And regulators need to understand that applying for approval for each one is…

— Brian Armstrong (@brian_armstrong) January 26, 2025

Brian Armstrong, the founder and CEO at Coinbase, said the exchange’s team needed to rethink the listing process given that nearly one million tokens were created every week and the number was growing. He claimed that while it was a ‘high-quality problem to have,’ evaluating each coin one by one was no longer feasible. Armstrong said regulators should understand that applying for approval for each coin was ‘totally infeasible’ at this point as well since they could not handle over one million coins a week. 

The Coinbase CEO added that the process should move from an allow list to a block list and utilize customer reviews or automated scans of on-chain data to help customers sift through.

“That and we’ll continue integrating native DEX support more deeply. Customers shouldn’t need to know or care whether the trade is happening on a DEX or CEX.”

~ Brian Armstrong 

One X user advised that Coinbase should use layers on Avax and Chainlink to solve the new listings “conundrum.” The user added that Coinbase would be able to manage all the “many possible asset listings” and “most likely never have an issue.” “Build, start listing everything, and see if you can break it,” the user suggested.

Coinbase unveils possible upcoming listings in 2025

According to the ICO Bench, about nine new listings were on the horizon for Coinbase in 2025. Solaxy (SOLX), the first L2 solution for the Solana blockchain with multi-chain potential, will solve problems with network congestion, failed transactions, and scalability limitations. A high-reward staking program will also be available for SOLX token holders.

As per the ICO Bench, the BTC Bull (BTCBULL) launched in February will reward holders with airdrops for each Bitcoin milestone reached. Deflationary token burns will also be tied to Bitcoin price milestones, and users will be able to stake BTCBULL to earn high APY.

The ‘self-evolving’ Mind of PEPE (MIND) token will utilize the latest AI models to upgrade itself while learning continuously. Mind of PEPE will also create exclusive tokens within the Telegram community, and the staking rewards will only be available to presale buyers.

Launched in December 2024, the Meme Index (MEMEX) token will allow users to diversify across all top memecoins with a single token. Supercharged APY, DAO, and four different indexes will only be available to MEME holders. 

The other five tokens ready for listing on Coinbase this year include Best Wallet Token (BEST), CatSlap (SLAP), SpacePay (SPY), Memereum (MEME), and Pepeto (PEPETO).

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