Bitmedia ad network introduces wallet targeting technology for advanced Web3 ad campaigns

Bitmedia.IO is pleased to announce the debut of its new wallet-targeting technology, a key innovation in Web3 advertising. This feature allows advertisers to reach diverse Web3 audiences with unparalleled precision, categorized by various metrics. Wallet targeting technology enhances how brands interact with their Web3 consumers, delivering optimal ROI through advanced conversion tracking tools.

Bitmedia.io Wallet Targeting: How It Works

The technology begins with anonymous data collection when users link their wallets through Bitmedia.IO’s network of data processing partners or content providers. Each device is then anonymously identified, maintaining user privacy while enabling targeted advertising based on blockchain transactions.

The next step involves segmenting the audience through blockchain analysis and classifying users by their transactions and wallet balances. This segmentation allows for a deeper understanding of the diverse preferences within the crypto community, ensuring the delivery of specially selected and relevant Web3 advertisements.

Moreover, Bitmedia.IO includes an innovative Web3 cookie library that facilitates comprehensive tracking of user interaction from initial ad exposure to final conversion. This feature provides advertisers with detailed insights into campaign performance and ROI.

Bitmedia company plans to expand its Web3 audience reach, particularly by broadening categories such as NFT holders, holders of various cryptocurrencies including BNB, ETH, and USDT, and participants in niche sectors like DEX/DeFi and gaming. The company is dedicated to enhancing its wallet-targeting capabilities to better serve these diverse audience segments.

Tanya Petrusenko, the CEO at Bitmedia.IO stated: “Wallet-based targeting opens a lot of opportunities for advertisers in terms of finding their audience and understanding it better. It is a great tool that will optimize conversion costs for our clients by making it easier to find the right customer. We will offer our users targeting options based on the assets held, and interests like NFT, games, trading etc. Bitmedia will be expanding and customizing our audience-targeting features on the go so go ahead, try it out, and share your feedback with us!”

The Next Generation of Web3 Advertising with Bitmedia.IO

With a combination of traditional Web 2.0 marketing methods with innovative Web 3.0 features, Bitmedia introduces new ways to engage Web3 audiences and positions Web3 wallet users as a key competitive advantage for cryptocurrency brands. To begin your Web3 advertising journey, visit Bitmedia.IO today.

About Bitmedia.io

As a leading Web3 programmatic advertising network since 2014, Bitmedia.IO consistently offers innovative solutions for crypto business owners, including crypto advertiser projects and publisher sites. Bitmedia provides a decentralized solution for precise ad targeting without the need for intermediaries, and this is redefining the standards of digital advertising, particularly in Web3 and blockchain advertising.