Trump Launches New Crypto Project – Will It Help Boost His Presidential Bid?

Former President Donald Trump has officially launched his cryptocurrency venture, World Liberty Financial, amid a backdrop of controversy and political tension.

During a two-hour broadcast on X (formerly Twitter), Trump and his sons, Donald Jr. and Eric, divulged little facts regarding the initiative. This event underscores the turbulent environment surrounding Trump’s campaign since it happened just one day following an attempted assassination against him at his Florida golf course.

Join me live from Mar-A-Lago at 8:00PM Eastern, tonight on X Spaces. Set a reminder and be sure to tune in! https://t.co/MXTu3hxVFP

— Donald J. Trump (@realDonaldTrump) September 16, 2024

A Shift In Stance

Trump’s entry into the bitcoin realm represents a dramatic departure from his earlier stance, in which he dubbed them a “scam.” Now he advocates digital assets, saying the United States ought to lead in this developing industry.

He cautioned throughout the video that nations like China may control the crypto scene if America acts slowly. Trump said the United States had to be “the biggest and the greatest” in this field: “if we don’t, China will.”

Operating in the realm of decentralized finance (DeFi), World Liberty Financial aims to enable users lend and borrow bitcoins straight without middlemen in conventional banks. The network aims to mostly lower volatility by means of stablecoins, digital money connected to reliable assets like the dollar.

This strategy is meant to draw more people to cryptocurrencies so that regular users may access them.

Token Structure And Governance

Of the 63% of the tokens that will be made public, 20% will go to the founding team and the rest will be used for user rewards, the project managers said. Token holders of this governance structure can help to make decisions about platform operations. Many elements, such a precise launch schedule or thorough white paper explaining the objectives of the initiative, are yet unknown.

Critics have expressed worries on the lack of openness regarding World Liberty Financial. Given Trump’s past of commercial activity while in office, some business analysts fear his participation would lead to conflicts of interest. Furthermore, Trump’s past mistrust of cryptocurrencies begs questions about his actual dedication to this new endeavor.

Timing is rather crucial since Trump’s re-election campaign occurs with this debut. His pivot to cryptocurrencies seems to be a deliberate move aimed to appeal to tech-savvy voters and digital asset supporters who have been increasingly more influential in past elections.

Trump aims to attract support from this demographic by supporting cryptocurrencies and opposing Biden’s digital asset regulation.

Still, this is a dangerous endeavour. If World Liberty Financial fails to produce or encounters SEC regulatory issues—which has categorized several cryptocurrencies unregistered securities—Trump would lose crypto fans. This convoluted terrain will test Trump’s capacity for political and business balance.

Featured image from The Daily Beast, chart from TradingView