Loop Capital upgrades Netflix to 'buy' on subscriber growth, content pipeline

Investing.com --Loop Capital upgraded Netflix Inc (NASDAQ:NFLX) to "buy" from "hold," given its robust subscriber growth, mid-teens revenue growth, and a strong slate of upcoming content.

Brokerage raised its price target on the stock to $950 from $800.

Netflix is expected to add over 30 million subscribers in 2024, its second-best year after 2020, driven by hit programming like the sequel to Squid Game and high-profile events such as the Paul/Tyson boxing match and NFL Christmas games featuring Beyoncé at halftime.

The company is also benefiting from mid-teens revenue growth and projected operating margin expansion of 600 basis points in 2024.

Co-CEO Ted Sarandos has expressed enthusiasm for the 2025 programming slate, calling it Netflix's strongest yet, while the company’s pricing remains competitive, particularly on its ad-free and ad-supported tiers.

Advertising is anticipated to become a significant revenue contributor by 2026.

Though stock is at a historically high valuation, brokerage sees long-term potential for Netflix to grow its global subscriber base to over 450 million by the end of the decade, with margins rising to the mid-30% range.

Brokerage described the company’s 2025 guidance as "conservative."