TradFi Turns To Crypto: Top Brokerage Firm Plots 2026 Trading Debut

Charles Schwab, a top brokerage firm in the United States, has laid plans to roll out a cryptocurrency trading platform as early as next year. The development marks increasing mainstream adoption of digital currencies and may redefine the competitive dynamics for crypto exchanges.

Customer Demand Spurs Schwab’s Crypto Push

According to CEO Rick Wurster, the company has seen a 400% increase in traffic to its cryptocurrency articles. Approximately 70% of the visitors represent possible new customers.

The heightened interest has swayed the brokerage titan to open up beyond what it currently offers as digital currency assets, including Bitcoin futures and crypto ETFs.

“We saw a 400% increase in traffic to [our crypto site] recently, 70% of whom were prospects… not clients,” Wurster said. The new trading platform would place Schwab directly against well-established crypto exchanges such as Coinbase and Binance.

Regulatory Outlook Becomes More Optimistic

The move comes amid the US regulatory outlook for cryptocurrencies which seems to be on the verge of improvement. Schwab’s executives believe that future regulatory modifications will enable them to provide easier access to their customers for trading in cryptocurrencies.

According to reports, the new administration has moved quicker on regulation than has past leadership. The US Securities and Exchange Commission (SEC) has also made moves that Schwab considers positive for the future of the industry.

With its US headquarters, Charles Schwab brings significant financial knowledge and brand power to the world of cryptocurrency. The firm thinks these assets will allow it to compete favorably as it enters a field that is currently dominated by native players.

The brokerage company already custodies for Truth.Fi, a crypto investing platform launched last month by Trump Media and Technology Group. The fact that the company has such a relationship proves Schwab’s continued engagement with the digital currency market even prior to its trading platform launch.

If Schwab manages to open its spot trading platform, it would then be a powerful challenger to long-standing exchanges. The move is a big one for a conventional finance institution in entering a market that was long considered on the fringes.

The move follows wider trends across the financial services sector, as traditional institutions add digital currency offerings in response to demand from customers. For investors, the move by Schwab might mean greater variety and potentially differing standards of service depending on the firm’s pre-existing reputation within traditional finance.

As per market analysts, this move has the potential to spur the inclusion of bitcoin in general investment portfolios. The platform should be rolled out before the end of next year, although the particular digital assets to be provided haven’t yet been disclosed.

Featured image from Navi, chart from TradingView